Look at the long range.  Define what “a successful life” is to you, personally.  Try to separate what success means for you from what you think other people expect of you.  At the end of your life, what do you want people to say about you?  There is nothing intrinsically wrong with wanting to be […]

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By Larry Fredericks
Here’s a powerful persuasion tool. It works whether you’re dealing with people personally or in your marketing copy: Tell them they can’t have something.
As Scott Moldenhauer, an expert on consumer behavior and persuasion, points out, “Repeatedly, psychologists have shown that human beings find more value in things that they have a hard time […]

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What’s the most important factor that makes people decide to do business with you, or with someone else? It’s the feelings they experience with you and the feelings they anticipate having when they use your product or service.
In every business, people decide what to buy and with whom to do business based on feelings. That’s […]

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