Table Of Contents:

Don’t Gamble With Your Future!

Quote-of-the-Month

Joke-of-the-Month

9 Things You Simply MUST Do

Don’t Gamble With Your Future!

There are vital steps to a successful business that cannot

be ignored. If you do ignore them, you are endangering

the health of your business.

Regular: Planning Marketing Evaluating

Planning

In the beginning stages of our business we do

much planning and visualizing of what we hope to

accomplish. However, as we start reacting to all of the

things that happen when you have a business, we stop

planning and visualizing.. Years pass and suddenly we

turn to look and sales are way down or expenses are

way up or both. We then begin to scramble to get more

income and lower expenses but it is sporadic and lacks

a cohesive strategy, thus yielding sketchy results.

The answer is to never stop planning. We must regularly

look at our business, our life, and our market, to see

what changes in strategy may be necessary in the future.

This way we can slowly make transitions that continue to

enhance our focus and our bottom-line.

Marketing

We market our business in various ways at

the start, then taper off as we get more and more business.

Or sometimes, we continue advertising and marketing

methods that no longer work to bring in revenues. Instead

of sticking to this original marketing layout, we must look at

the real benefit to any current or past marketing effort and

decide on whether to continue that method. We should

regularly examine and learn new methods of marketing and

better ways to capture the attention of our ideal audience in

order to achieve and maintain the top spot in our market.

Evaluating

Everything in our business needs to be evaluated

and questioned. This does not have to be always done by

you, however you should question core concepts to make

sure that they are ideal for you and your life. For instance,

if you manufacture and sell staples, you may not make specialty

staples for crafting or heavy duty purposes. However, the profit

margin on these items can be 20 – 50 times the typical staple

profit margin. Hence, you need to spend time thinking and

evaluating the legitimacy of specialty products as a product line

for your company. Or maybe, you have always sold staple

removers, but the profits are minimal. The actual costs and profits

need to be calculated so as to know what sort of impact this

make for the bottom line. Then, time must be spent with

key clients to see if this is a necessary and core benefit for

them doing business with you or not. A survey of all clients

may be in order.This way you can project the outcome of

eliminating or continuing production and sales of staple removers.

I hear you saying, “That sounds great, but how do

I find the time for this, when I have a business to run?”

Focus, focus, focus. Focus during work times on the RIGHT things.

Focus on making the RIGHT changes. Focus on eliminating what

doesn’t work and intensifying what does work.

The BEST and fastest way to achieve and maintain this focus, is

having a coach. Working with a great coach is the ultimate success

tool. Constant incremental improvement is most likely to happen

when you have constant incremental coaching sessions to Plan,

Market, and Evaluate your business.

Quote-of-the-Month

The secret of your future is hidden in your daily routine.”

-Mike Murdock

Joke-of-the-Month

A student was doing a final examination that consisted of only

true/false questions. He removed a coin from his pocket and

started tossing it. Heads meant true, tails meant false.Suddenly, during the last few minutes, he began desperately
throwing the coin and sweating profusely.
The moderator, alarmed, approached him and asked what was
going on.
“Well, I finished the exam in 10 minutes,” said the student,
“but I thought I ought to recheck my answers.”

9 Things You Simply MUST Do

Principle #4: Do Something

Dr. Cloud’s fourth principle is short and to the point: successful
people do something. They initiate, create, and generate.

Successful leaders are proactive as opposed to reactive. “They
do not see themselves as victims of circumstances,” Cloud writes,
“But as active participants who take steps to influence outcomes.
“ Their days and their lives are controlled by internal motivations
rather than external currents.

In a similar vein, successful people take ownership for their
destinations in life. They don’t assign blame; they welcome
responsibility. They refuse to cede their freedom to others and
live dependently. The successful person has done leadership’s
toughest task—mastered the art of self-leadership. The benefit
of leading yourself well is that you don’t have to rely on others to
provide direction for your life. You get to plan the course.

Christie Scott

Certified Business Coach

Advanced Certified Human Behavior Consultant